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Dishy

Cooking, made easy.

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Press Release, 16th November 2009

David v Goliath: The Sunday Times says upstart Dishy beats Jamie Oliver

The Sunday Times yesterday published the first head-to-head review comparing the popular and highly publicised cooking app from Jamie Oliver, 20 Minute Meals (£4.99/$7.99/€5.99 for the iPhone and iPod Touch), with its lesser-known independent rival, Dishy (£2.99/$4.99/€3.99 for the iPhone and Touch). Despite Jamie's app having "all the gloss and pizzazz you would expect", the review finds elements "irritating" and "a waste of time". In contrast, Dishy is "better thought-through" and is praised for making the cooking process easier. "In this David v Goliath battle, it was Dishy that brought home the bacon."

The article highlights the popularity of 20 Minute Meals, "an offshoot of the Jamie Oliver cooking empire", noting that it has been the highest-grossing product in the UK app store for much of the last month. It has benefited from heavy promotion by Apple and is being featured in their TV adverts. Little wonder then, that it knocked Dishy from the top of the chart: Dishy is "more a home-grown affair, its 95 recipes sourced by a web designer and his mother."

Despite the "David v Goliath" start for the two apps, The Sunday Times prefers Dishy and explains how it eases the cooking process: "Choose an entrée and it suggests starters, desserts and sides. Tell it the number you’re cooking for and it adjusts the quantities. The step-by-step recipes proceed with less rush, and the software cleverly stops the device from powering down. Where relevant, it uses a tap-to-start timer. Slow-curried lamb shanks were delicious — and even looked like their photo. As you come to the last screen, you can use the iPhone’s camera to take a shot of your own dish and upload it, with comments, straight to Facebook or Twitter."

Dishy's founder and lead developer, James Carroll welcomed the review: "We're big fans of Jamie Oliver and his brand is formidable to compete with, but we are delighted that Dishy has been found the stronger of the two apps. We strived to make cooking with Dishy as easy as possible, and are glad that the hard work paid off."

Dishy is available through iTunes and the App Store at £2.99/$4.99/€3.99. For further information and a video demo, visit: http://dishyapp.com/

-ends-

Notes to Editors:

Link to The Sunday Times article: http://bit.ly/3Dq5Eq

Dishy is an application for iPhone and iPod Touch that is designed to make cooking easy. It leads inexperienced cooks through the process of planning, shopping for and cooking a meal. It was released on 2nd October 2009, and within 4 days became the UK's best selling cooking app and "lifestyle" app. More details and a 4-minute demo video are available at: http://dishyapp.com/

Touch Fantastic is a multitouch software development company, based just north of London. The Touch Fantastic team are obsessive about great user interfaces and believe that software can be powerful and useful, whilst still remaining fun and intuitive. Dishy is Touch Fantastic's first iPhone app.

To request a promotional code (US iTunes account holders only) or an iTunes credit to cover the cost of the app for review purposes, please email james@dishyapp.com. For iTunes credit, please specify the email address that is linked to your iTunes account. (iTunes and an iPhone or iPod Touch are required to use the app.)

Press Contact: James Carroll, Founder & Lead Developer, +44 7976 602 526, james@dishyapp.com.

4-minute demo video viewable at: http://dishyapp.com/


Press Release, 7th October 2009

Dishy Makes Cooking Easy: Aims for US Top Spot after Reaching #1 in UK

Dishy comes with a simple promise: to make cooking easy. Released in the iTunes App Store on Friday, Dishy has already grabbed the top spot in the UK: it is now the best-selling cooking app and 'lifestyle' app for iPhone and iPod Touch.

Dishy is a cookbook, grocery list and, uniquely, a step-by-step guide to actually cooking a meal.

95 included recipes, developed by an in-house chef, are searchable by dietary requirements, ingredients and cooking time. Users choose one or more dishes to cook, and select how many people they’re cooking for. Dishy then creates an interactive grocery list for all the ingredients, grouped according to areas of the store. As the user shops, items can be ‘ticked off’ on screen.

Dishy guides the user through the cooking process one step at a time, and solves one of the biggest headaches of cooking: getting the timings right. Countdown timers are built into the recipes wherever they are needed, and a progress indicator and expected finish time help the user get all components of the meal on the table at the right time.

Dishy’s founder and lead developer, James Carroll, explains: “This app is perfect for those who love to entertain in their own home but may lack time, patience and confidence when it comes to cooking.

The current economic climate has placed great emphasis on how we spend our money, with many people turning away from more frivolous luxuries such as eating out. This application is the ideal tool for entertaining in a new, exciting way - thanks to the simplicity of Dishy, eating in is the new eating out!”

Dishy is available through iTunes and the App Store at a promotional launch price of $2.99/£1.79/€2.39 (normal price $4.99/£2.99/€3.99). For further information and a video demo, visit: http://dishyapp.com/

-ends-

Notes to Editors: Press Contact: James Carroll, +44 7976 602 526 / james@dishyapp.com.


Press Release, 2nd October 2009

New App with an Appetite: Dishy launches a Cooking Revolution

Dishy, an innovative cooking application, goes on sale today (2nd October) available from the App Store and iTunes, promising to revolutionise home cooking. Dishy is a cookbook, shopping list and step by step guide in a single easy-to-use application, set to transform grocery shopping, cooking and entertaining.

Specially designed for the iPhone and iPod Touch, Dishy includes 95 recipes, developed by an in-house chef, searchable by dietary requirements, ingredients and cooking time. Users choose one or more dishes they want to cook, select how many people they’re serving and Dishy creates an interactive shopping list for all the ingredients, grouped according to areas of the supermarket, which can be ‘ticked off’ on screen.

Dishy guides the user through the cooking process one step at a time and solves one of the biggest headaches of cooking: getting the timings right. Countdown timers are built into the recipes wherever they are needed, and a progress indicator and expected finish time help the user get all components of the meal on the table at the right time.

Dishy’s founder and lead developer, James Carroll, explains: “This app is perfect for those who love to entertain in their own home but may lack time, patience and confidence when it comes to cooking.

The current economic climate has placed great emphasis on how we spend our money, with many people turning away from more frivolous luxuries such as eating out. This application is the ideal tool for entertaining in a new, exciting way - thanks to the simplicity of Dishy, eating in is the new eating out!”

Dishy is available through iTunes and the App Store at a promotional launch price of $2.99/£1.79/€2.39 (normal price $4.99/£2.99/€3.99). For further information and a video demo, visit: http://dishyapp.com/

-ends-

Notes to Editors: Press Contact: James Carroll, +44 7976 602 526 / james@dishyapp.com.